The programme is structured around four thematic pillars, each grounded in a real-world context:
1. Regional tourism and destination management.
2. Digital business, e-commerce, and consumer behaviour.
3. Field study: destination resilience and visitor management – a visit to Český Krumlov (UNESCO World Heritage Site).
4. Transport, connectivity, and regional development – a day at Airport České Budějovice.
The integrating element across all four pillars is the South Bohemia Challenge, a team-based research and problem-solving task assigned at the start of the programme. International student teams investigate a real regional challenge and present their findings and recommendations on the final day to a mixed panel of academics and industry representatives.
Students will be awarded 3 ECTS.
This event is a regular Erasmus+ BIP for students, and the participants should be funded from the KA131 budget or participate as zero-grant students. They will be reported in the Beneficiary Module.